Problem: Why is everyone treating self-care in silos?
Twofold began with one question: why are beauty and wellness still treated like separate routines? Our founders, a biochemist and a beauty product developer, set out to create something smarter.
Fewer steps. Fewer products. Less money spent. Better results.
We waned a self-care ritual that works as hard we did. No fluff, just function. No 12-step regimens, just two aligned formulas designed to simplify our routines and shopping cart.
Solution: Create a space for hybrid self-care.
We believe in an aligned approach. It didn't exist so we filled the gap between wellness and beauty.
That’s why every Twofold product is designed with a mirrored formulation approach between cosmetic and food-grade ingredients.
Our goal? To make next-gen routines feel easier and prove that ingredient alignment is the way to better results.
not like your ex-partner
High standards. Low maintenance.
Every formula is created with science-backed ingredients, backed by our Chief Science Officer, and tested for safety.
We don’t believe in trendy add-ons or filler ingredients, just what works, and works better together.
Meet the founders
Built by Two. Made for You.
Twofold was founded by a startup tech and beauty nerd and a biochemist + cosmetic chemist with one shared belief: wellness shouldn’t be this complicated.
One brought deep formulation expertise. The other brought a novel vision —and a frustration with the cluttered state of self-care.
Together, they created a better way to glow—simpler, smarter, and actually aligned from the inside out.
